One of the secrets of Adsense profitability, is knowing how to position the ads in the best possible way. The position where ads are added can be the difference between a successful website and one that doesn't perform well.
The easiest way to position Adsense ads is to put them along the top, bottom, and sides of the page. This is also the most natural option suggested by the format of Adsense ads.
Although simple to work with, this positioning may not be the most effective for your web site. For pages where you have to concentrate on the content, is much better to locate ads inside the text, instead of put them in the borders.
The main goal of doing this is allowing users to have a chance of actually seeing the Ads. If you put the Adsense blocks closer to where the text is located, your click though rate may increase as a result.
Another common trick is to locate the Adsense code at locations such as the beginning of the article, and at its end. This is another way of helping users to actually see what is in the Adsense unit.
The reality is that each page has a different dynamics. This asks for different approaches in ad location. By experimenting with different positions, you will be able to get the best results of you Adsense pages.
Adsense ad positioning
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