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7 ways to make more money with adsense
Every AdSense publisher wants to improve the profits from the advertisement program. It sometimes seems a little hard until you crack the secret of getting more AdSense traffic.
Here follows a few ideas that I use to get the most of AdSense:
- Optimize your ad positioning: this is probably the most important thing when generating income from AdSense. You need to experiment with your pages to make sure that they are converting as much as possible into AdSense paying customers. The only way to make sure that people are clicking is to make changes to the location of ads until you find a sweet spot where profits are maximum. It takes a little experimentation, but it is an interesting process. And something that you learn in one page will help you in all others.
- Create more links to your content: one way to get visitors to your web site is having links to it from multiple web sites. Cultivate the habit of creating links from other places to your content. To get links, you can make a partnership with other publishers in your area.
- Use SEO techniques: the best way of getting visitors to your page is having search engines to list your content as results of web searches. For your site to appear on the front of search engines you need to spend some time optimizing your content. This means, for example, that you need to define clearly the keywords and put them in strategic points in your pages. There are lots of resources available for search engine optimization these days. Just make sure to check them.
- Spread the word on blogs. Blogs are the perfect platform to publicize your web site. You can create a blog for any work you are doing, and the blog will regularly show what is new to your customer base. With a blog, you can create fresh content, and improve your ranking on search engines.
- Write more content: AdSense thrives on quantity. The more content you have, more results you will have. By adding fresh content to your websites, readers will be encouraged to return for more information. A stale web site, on the other hand, gives the impression of outdated information, even if it is perfectly fine otherwise.
- Get input from users: Users can be a great source of content for your web site. Use replies as a way of getting information from them. With their contributions, readers can help build your page.
- Encourage repeated visits: One of the best ways of making money is to have repeated sales. In the world of AdSense, repeated sales are represented by users who visit your site repeatedly. You can do this use some techniques, such as RSS for example. Creating an RSS for your web site, you can have users clicking back as soon as there is more content. You can also encourage them to bookmark your site, so that they will remember to come back later.
- Bonus idea: use social media to advertise your site. Social media is now used by everyone! All your friends have Facebook accounts, so you should use it whenever you have new pages to advertise. You can also use bookmark sites such as delicious to create links that are shared by the community.
Improving you adsense pages to get increased traffic
If you already have a collection of articles that you want to monetize with AdSense, you most probably need some way to improve the number of page views.
There are several ways of getting more traffic, and the most common method is to spend more time with creating articles. But have your stopped to think that the technique to get more traffic is not only related to quantity but quality?
If you want to create a new web page for a product, you probably want it to be well maintained, with lots of useful information, and easy to use. However, in the rush to create more and more content, you probably forget this easy-to-follow rule.
What most people look for when searching the web is a page that can answer their questions. It makes no sense to create a page if you are not improving it frequently, in order to give a sense of freshness and care. If you have stale information in your pages, they will not be very appealing to your users. In the end, you will probably have a lot of visitors that will be unsatisfied with your content.
The best way to make money is to give your clients what they want (and more). A web page that gives the information that people really want is the best step to improve your AdSense revenue.
How to create a writting schedule
Writing article for the web using adsense is a rewarding process. By writing adsense articles you can not only achieve your financial goals, but you can also help lots of people that need to find information about the subjects you enjoy most.
However, one of the hurdles of writing is creating a schedule for your activities. Like any other job, writing needs to be planned in advance. If you don't create a schedule for your writing tasks, it is very easy to become accomodated, and failing in achieve your goals.
One of the first approaches you can use to better organize your writting task is to define a fixed time for it. It is much easier to do something out of habit. For example, I am sure that you don't forget to brush your teeth. The reason is that you know exactly when you need to do that: right after wake up and before going to bed. It becomes so automatic that you don't need even think about it. And that is the goal: make you work so automatic, that you don't need to think, or worry, about it, and you whole mind is free to concentrate on the creative aspects.
So, if you really want to be successful at writing web articles, you first need to determine: what is the best time for this activity? Different people will give different answers, because it depends highly on what time of the day you are more active.
Some people, for example, think that early in the morning is the best time to write. They feel their minds fresh and full of creative ideas. For me it is the opposite: the best time for me is late in the day, when I have easier concentration and focus.
Everyone is different, but one thing that everyone needs to do is to have an easy schedule. If you have one, it will be much easier to write your adsense articles without bad feelings or procrastination.
Adsense Tips: Making the best of your exposure
As a new AdSense publisher, it is easy to make several mistakes that can cost a lot of work. One of the most frequent is not using in the best way possible the exposure you get when users land do your page.
Remember that, each time a user lands your page you are getting the opportunity to conquer a new potential customer. Think of it like this: if you had to pay to get customers you would have to spend a lot of money to get a large number of customer to visit you.
The more time users spend on your page, the less money you have to spend in order to attract new visitors. In this way, the same visitor can come back again and again.
Content, the secret to keep visitors coming back
As a web publisher, you product is content. This means that, if you want users to visit your page over and over again, you need to prepare new content. Users don't want to go back to a page where nothing happens. It must be a vibrant site, where content is added and it looks like that new information will be available soon.
If you add more content, users will come, the adage says. If you write good pages that have lots of new information, more AdSense money will flow to your pocket.
Buying Adsense Websites on ebay
Author: Tom Dean
You can get a good deal from purchasing an adsense website on ebay but...
* You should use some caution *
I have seeen the same exact design sold on ebay everyday of the week. You may get 30 or so of these sites (different topics) for about $99. The 30 sites total 6,000 pages.
Similar sites are also sold daily (in multiple quantities) on ebay like "Huge Adsense Empire - 100+ sites 16,500 Pages" Imagine 150 of these sold and posted w/out change. 2,475,000 duplicate pages on the web.
Just look at the site for sell then check the sellers feedback from "buyers" - most are private listings. You will see that they may sell 1 to 3 per day!
Many new buyers purchase these and are unfamiliar with editing or adding content to a php site and get frustrated.
Now, there are some excellent sellers - sites and good deals to be found on ebay but you need to take a good look at the site and the number sold.
Also be sure the articles include the author's resource box with a live link. Many sites chop off the end of some of the articles or do not display the authors "clickable" link (a no no).
Check the "page title" at the top of your browser. A page titled "New Page" or "Untitled" is not a good sign.
Look at the source code by right clicking your mouse and choosing view source to see if there are any meta tags or keywords in the page header.
Don't confuse most of the "ebay mill" sites with sites you may see for sell that have limited numbers like 25 - are made with private or original articles & have support forums or excellent instructions.
These are Great for new users who need help and they provide a way to learn about the site.
The ebay mill sites typically are not in the same league.
Some of the better sites that are sold on ebay are in limited numbers and include an admin panel where you can easily add your own links - and your own content before and after each article page - giving you some uniqueness. Look for these even if they cost a little bit more
Not all ebay sites are an unwise purchase - I was a power seller a few years ago & sold websites - you can find a good deal and a good site.
Just do your research. With adsense the number two search term on ebay pulse under websites for sale, sellers have really jumped on the popularity of these sites.
A Custom Google Search on your own Site is a Powerful Tool
by: John V. W. Howe
As your website grows you need a tool to make it easier for your readers to search for information on the site. A great solution for installing a search function on your site is available through Google. Google offers the ability to download a Google search box to your website to search the contents of the site.
The results will be presented in the same format as the Google search engine results page. Google offers two options for the search function. If you go to Google Free at http://www.google.com/services/free.html you can register to get the HTML code that will put the Google search on your site. This requires that you fill in information that is requested and the site will be customized for you. You can then preview the results, and if it is what you want, you copy the HTML code that Google gives to you and paste it into your web page where you want the search box to appear.
It is fairly easy to do. If you have a logo, you can insert it in the input information and the logo will appear on the search engine results pages. Click the following link to see the Boomer eZine example http://www.boomer-ezine.com/Boomer_eZine_Search.htm. Once the search page loads, enter SBI in the search box and search. The results will be all of the times SBI appears on the Boomer eZine site. Notice the Boomer logo on the customized search engine results page. The look of this results page is attractive, but you have no control over the Adwords adds that are placed on the right side of the page with the results of the search. Ads for your competitor will appear on the results page and this may be unacceptable to you.
The other option is to use Google Adsense for Search. This allows you to create a customized Google search for your website. This option has filters that you can set to exclude certain websites from being included in the Adsense ads on your site. The other benefit is if someone clicks on an Adsense ad, and purchases an item, you get a fee for the transaction. If you want to sign up for Google Adsense, go to https://www.google.com/adsense. Click the "Click here to apply button" When you log on the Google Adsense site, you can choose to use Google Web search or Google Web search + Site Search. Select the Google Web search + Site Search.
On the page where you specify the options for the search function, enter the URL for your site and the other required information. You will be given the chance to review what it will look like and you can change parameters until you are satisfied. At the bottom of the page, there are three options for how the search results are displayed.
- Open results on Google in the same window
- Open results on Google in a new window
- Open results within your own site
The last option is probably the best for you. This will place the search results on a page in your site with your own header and footer. It holds the reader on your site. Option one keeps them on your site, but they do not get that impression since all they see is a Google page.
Option two opens a new window and sends them to Google. You might lose them at that point. Option three requires that you specify a web page for the search results, but that is easy if you specify the same page the search box is on. If you put the search input box and the search results below the search box, your page will function like Google. On the next Adsense page you specify the color scheme for your ads, the country for the search, if you want to use Safe Search (keeps porn from coming up on the web search), and if you want to use a tracking channel.
I recommend that you use channels for each different use of Adsense so you can see where your revenue is coming from. On the next Adsense page, you will get two sets of HTML code. One set goes on the page at the location where you want the search box. The other code goes on the location on the page where the search results will be placed. Copy the HTML from the Google site and paste it into the proper location on your web page. View your page and see how it looks.
The search box may be left justified and you may want it in the center of the page. If so, use the HTML center tags to center the search box and the frame on the page. ( Center tags are and the closing center tag is . After you have pasted the code into your page, insert the center tags just before and just after the beginning and ending Google comments. The code for the search results location begins and ends with and ends with . Put the center tags before and after these comments. Upload your page to your site and put it to work for you.
To see an example of the final results for a Google Adsense for search installation, go to the Boomer eZine website (see link below) and click Site Search on the navigation bar on the left. This will take you to the search page. Enter SBI as the search term and click the search button. The results will be displayed under the search box along with the Adsense ads at the top and bottom of the search results. This is a handy tool to install on your site. It enhances your website. It does not cost anything and you can make money with it if someone clicks on an Adsense ad on the search results page. A real win, win deal! Good luck in the future
About The Author
John V. W. Howe is an entrepreneur, author, inventor, patent holder, husband, father, and grandfather. He has been involved in entrepreneurial activities for over 40 years. He has founded http://www.boomer-ezine.com, http://www.retirement-jobs-online.com and http://www.boomer-entrepreneur.com to help Boomers (baby boomers) become entrepreneurs when they retire.
What You Need To Build An Effective Adsense Site
by: Christopher Shireman One of the greatest lies about making money online is this: Build a site, put up some Adsense ads on it and you will be raking in the dough. If only that were true, but unfortunately it isn't that easy. The trick to putting up an Adsense site that actually makes money is this: You need to have a site that displays ads with the most profitable keywords available and get traffic to your site the cheapest way possible. So how do you know what are the most profitable keywords? You can use the Google AdWords Traffic estimator. The basic functionality is available for anyone to use, even without an AdWords account. Just enter your keywords in the text box at the top. You can leave all the other fields blank for now. Push the Continue button at the bottom of the page and you will see how much each of your keywords costs to get the #1-3 spot in Google AdWords. How does this help you to find profitable Adsense keywords? First of all, you are splitting the price of the keyword with Google every time someone clicks on your ad. The actual percentage is not know, but most experts agree that it is about 50%. If a keyword costs $20 for the number 1 spot and someone clicks an ad on your page that uses that keyword, then you will get somewhere around $10! You should know that high priced keywords do not mean high levels of traffic. The traffic estimator will also tell you the number of clicks per day that each keyword is getting in the number one spot. What you need are keywords that are a balance between the most money and the most clicks per day. Another thing you need to know before building an Adsense site is which keywords to use to bring in the most traffic. You don't want to go up against ten million other sites that are all talking about the same thing that you are. What you need is a niche topic, something that people are hungry for information about. Here is a step by step process for finding a niche topic. 1. Download a free keyword tool from http://goodkeywords.com. 2. When you get it, enter the most general keyword about your topic that you can find. It will give you a list of related keywords from the Overture search engine along with the number of times each one of those keywords was searched for in the last month. 3. For every keyword that the Good Keywords gives you, enter the following search into Google: allintitle:yourkeyword. Look at the number of results that Google displays for each keyword. 4. Divide the number of results by the number of searches and you will come up with what is commonly referred to as the R/S ratio. In economics, this is called Supply/Demand. 5. Look for keywords that have a high number of search, but a low R/S ratio. I wouldn't choose any keyword unless there were at least 1000 searches per month and an R/S ratio of 2.0 or less. 6. Take the most profitable keywords in this group and build your Adsense pages around them. Alright, so you have the most profitable keywords that are in high demand. You now need to have some content related to each keyword in order to get Goggle to put the right kind of ads on your page. You can either write this content yourself, or you can go to one of the many free article websites on the net and grab some free articles related to your keyword. Just make sure to give the author credit for the article, it's not nice to steal. Once you have your article, start putting your Adsense ads in the middle of the article, about once every few paragraphs or so. I have found that this is the most effective way to get people to click on your ads. You are allowed up the three sets of Adsense ads per page, so place them wisely. That is really all there is to making a profitable Adsense site. Just find the best keywords, get some articles about them, add your Adsense to them, drive traffic to these pages, and start making money. About The Author Christopher Shireman started researching internet marketing and online business opportunities in 2004. He was finally free from his job in early 2006 and now makes his living from his website profits. For more information on how to make your website profitable, go to http://beattherichjerk.com.
How To Immediately Increase Your Adsense Clicks
by: Paul Hooper-Kelly
Would you like to make one tiny addition to your pages and dramatically increase your AdSense clicks -- perhaps as much as threefold?
It's laughingly simple, yet the effect can be immediate.
All you need is to get some colorful digital photographs, either from your own stock or from a royalty-free web site. Then using a graphics program, such, as Real Draw PRO or Photoshop, create a strip of four rectangular photographs with a space in between each. The overall size of the strip should be 728 pixels wide by about 108 pixels deep.
The content of the pictures should be relevant to the content of your web site. In order not to violate Google's Terms Of Service, you should avoid pictures that are animated, advertisements or induce the visitor to click on the AdSense ads. If you are in any doubt, take a look at the ads on my web site or check with Google's Terms Of Service.
The background color should exactly match the color of your AdSense pages. It helps if you can place a narrow blue border around the individual photo (but not around the entire strip). This arrangement is ideal for a page containing an article and the best position within the page for the picture strip is at the top of the page, immediately below the page headline, but above the start of the body text.
Once you have done this, go to your Google AdSense advert codes and select the one for leaderboard, which is 728 pixels wide by 90 pixels deep. If the 728 pixel width sounds vaguely familiar, it's the exact size of the width of your picture strip. Make sure you delete Google's border code before pasting your leaderboard code under the picture strip, save the page and load it to your server and start enjoying up to three times the clicks on that style of ad.
If you already have the maximum number of three AdSense blocks on the pages, where you insert this picture strip/leaderboard combo, do be sure to delete one of the existing ad groups, so you don't violate Google's Terms Of Service, which only allow three ad blocks per page.
About The Author
Copyright 2006 Paul Hooper-Kelly and http://www.InternetMarketingMagician.com
You can get more articles, free software, product reviews and forum plus a new FREE course at: http://www.InternetMarketingMagician.com/Free_Internet_Marketing_Training_Course.html
How to create an adsense video campaign
Video has become hot web content during the last few months. Just look at the number of web sites that have a huge amount of content in video format, such as Google video, youtube, and iTunes.
But you can take advantage of this in AdSense too. You just have to learn how to create an effective AdSense video ad campaign. Although you might imagine that only professionals can create a good video ad, most people have learned to do the trick by themselves. To help, the Google guys give several tips of how setup a good video ad AdSense campaign.
Link
Related articles:
How to create and effective AdSense campaign
Technorati Tags: adsense, Google, advertisement
Google answers most common Adsense questions
If you are new to the World of Adsense, or is just not that knowledgeable about the issues created by the advertisement world, you should just check the new edition of Google answers adsense questions....
In the blog post, a video shows Geoffrey Vitt answering the most common questions everybody wants to known about Google Adsense. Among those questions, are
1. Why aren't all of my ad units showing? I've pasted 3 ad units into my site, but only 1 appears.The video also has available a transcript for easy reference. This looks like a great source of information for new Adsense users, as well as older ones that want to learn something extra.
2. The postal service in my town is unreliable. What other options do I have for receiving payments?
3. How do referrals work and why should I use them?
Link
Technorati Tags: Adsense, Google, Advertisement
Google testing pay per action with Adsense
The payment model of AdSense has been very simple since its creation: one adds adsense code to a web page, and is paid by clicks on ads, or by number of views. This has benefited millions of users, including Google itself, as has been seen in the previous financial results of the company.
Now, it seems that Google is willing to enter a related segment of the online advertisement, introducing pay per action. In this model, instead of paying by click, Google pays based on a result, which can be a successful selling, a subscription for a service, etc. This model may be harder to track, but may also give even better results for advertisers and adsense publishers.
The reason is that with pay per action the publisher can participate not only on the initial lead, but of the results of the company. For the advertisers, on the other hand, this reduces the risk, since it will pay only for the result it wants, what can avoid problems such as click fraud.
By now, pay per action is only in beta test, with only a few publishers participating. But we should expect this to become another option available to all publishers and advertisers. I think it is a new good option for all involved parties. The only exception I see is the group of traditional advertisers such as clickbank and related companies...
Adsense: correctly targeting the content of your site
One of the problems frequently encountered by web masters trying to generate income from a web site is the lack of focus on a specific topic. Most people think that, by creating a super web site covering several topics they will have a good reward from adsense. This is not always the case.
To give examples of how users can approach your site, consider these possible scenarios:
An auto-related web site. Suppose you writing an web site about cars. Suppose also that you post information about buying a new car, fixing cars, repossessing cars, painting your new car, among others. If you do this, the type of people that visit your web site will always be different. For example, someone that wants to buy a car will find your web site. But as they want more information about what are best types of cars, and other things related to car shopping, they will not find the information they want and will leave your web site. It is not necessary to say that you want to keep users in your web site as much as possible, because this increases the chance they will find some interesting adsense link.
In this case, the best is to segment your web site into categories that are specific for some major topics. For example, you may have a category for buying cars, another for car maintenance, and still another reviewing sport cars.
A baby care web site. There are several ways you can approach baby care: finding names for babies, health issues, education and socialization, diets for babies. All these examples are related, but consider different needs of parents. You may want to specialize your web site such that only the information they want is displayed and other topics are provided using major category links.
Using this segmentation strategy is important because it gives the most value for your users, and at the same time concentrates the topics of your web pages in specific areas. In this way, it is easier for Google bots to figure out your main topic and provide targeted ads.
Writing adsense websites is a nice experience, but it requires web masters to manage well the content and the presentation of their pages. By doing this, your chances of getting good results with adsense will be much larger than what you got with your initial efforts. You will certainly see your audience and financial return to increase, as a result.
Technorati Tags: Adsense, Advertisement, Google
Finding the highest paying adsense keywords
If you know how adsense works, you may have noticed that to make money with adsense you need not only to target a large number of users. Another important side of the equation is to have customers that will click on ads that pay more.
The concept of keyword cost is defined by the Google Adwords program. Each advertiser creates ads linked to the words that they think are more related to their businees. They will give the price they consider to be the most adequate. In this process, the words that drive most consumers will become more expensive. Thus, different words have different costs per click.
If you are an adwords customer (which you should be), you will see the costs of some words that you are trying to target. However, in general is not so straightforward to know what is the price payed by a word.
Now there is a web site that gives you an easy way to find the words that are paying more. The site is called iota web. It was created to make easily accessible the information about keyword prices. They provide the costs of thousands of keywords both on the Adsense program as well as in Yahoo Overture.
If you want to search the cost of any keyword, just type it in the search box in the lower part of the right column, and it will direct you to the web site. This is a great research tool that is available for free. Use it to direct your efforts to words that pay the best.
Technorati Tags: Adsense, Advertisement, Google
Adsense tip of the day: length of posts
When creating Adsense websites, one of the questions that many web mastera have is how long should be the content of each page or post.
There are of course two extreme answers to the question .The first answer is to try to create posts that are long and full of information. This is an alternative that people with very good intentions try to follow. After all, adsense websites have the main objective of conveying information to viewers looking for specific products or services.
Notice, however, that creating pages that are too long you incur in the risk of boring your visitor. You don't want a newcomer visitor to leave prematurely because he or she finds the content too dull.
The other extreme of this problem is creating posts that have almost no content, and are too simplistic. You may think that this is the best way to maximize your results with adsense advertisement. However, this may be a big mistake. Visitors will, instead, think that your web site is nothing more than a trap to attract visitors.
To avoid these two extremes, be careful in the selection of the amount of information you convey in each of your adsense web pages. If you create units of information that are not too long neither too small, you have a better chance of attract people that are genuinely interested in your topic. You can always give more information to your visitor later, or in another web page of your site or blog.
In any way, adsense works best when your have a good proportion between the content you are present and the ads that are displayed in your page. If you try to balance well this proportion, you can achieve very good results in your adsense websites.
Technorati Tags: Adsense, Google, Advertisement
Adsense tip of the day: avoid clutter
Adsense web sites are created with the objective of informing and attracting customers that are interested in some specific kind of product. In order to do this, your Adsense website cannot look like a disorganized set of words and links.
One of the secrets of keeping the attention of customers is to focus on the kind of content they are looking for. For example, if you are creating a web site with information for parents, you cannot spend time with jokes, daily news, and other unrelated items. Parents visiting your site you just feel overwhelmed and will search the information on another place.
There are good ways of avoids this feeling of disorganization and lack of focus. I will give a list of things that may very well improve your Adsense site by avoiding clutter, and making it more attractive for users.
- First, keep your design simple. It is very tempting to use the latest html design and graphics, flash web pages, and other fancy design elements. Although this may work for specific publics, it is in general a bad direction if you want to use Adsense links in your page. You should strive to have a nice design that is clean and easy to see.
- Give prominence to the ads: Another decision that can simplify your site is to give a prominent space for your Adsense ads. Users will easily see the information and recognize if it is important or no for them. Remember, the advantage of Adsense is that ads are sensitive to the context, so you don't need to worry with the fact that users will feel the ads strange. Google guarantees that the ads make sense in your web page. So, the best thing is to give them the required space.
- Organize your content logically: its doesn't help your web page if the design is clean but the ideas are not. You should strive to be informative, and this means to write articles with good content and good logical organization. Web visitors are smart enough to stick with the web pages that are more informative -- you must attract these viewers with good content.
- Don't overdo: If you follow the steps above, remove the following extra step: don't overdo any of the tasks performed during your creative process. A good Adsense web page looks natural, and viewers like the idea of seeing a blog or web page that evolves. You must keep a balance between the fluidity of the online media and the necessary organization of ideas.
Using Adsense is a great way to force ourselves to keep a web page focused and lively. If you follow these ideas, as I try to do continuously, I believe that your experience, as well as the experience of your visitors will be must more enjoyable.
Making $1M with Adsense
Another example of what kind of income can be made using Adsense is given by the people of Blogsinc. This is a company that operates several blogs, and has been using Google adsense since last year.
The founder of Blogsinc, Jason Calacanis, reported how they are making $1M a year in Google Adsense. In fact, this was last July, when they were making around $2,700 per day, which is roughly the same as $1 million per year.
Of course, Blogsinc is a huge blog company, but this doesn't mean that other people cannot do the same. However, as in this case, you need to create content that is important for your audience, and allow the users to show their support for your web site. If you do this, there are great opportunities out there for adsense affiliates.
Adsense Revenue Growth Example
Adsense is well know to be a great income generating program for web masters and bloggers in general. However, it is sometimes difficult to quantify how much growth and revenue can be expected from an adsense website.
A good answer to this question has been given by Steve Pavlina is his web site. He has charted the curve of income growth by month, as well as number of viewers per month.
Very interestingly, we can see that in his case the growth in adsense revenue hapenned almost exponentially. According to his graphic, there is almost a doubling of adsense income every month. This is a very good result.
Although this is a mature web site, with a lot of content, his experience shows that is possible to get great results from websites using Adsense. Of course, to achieve this level it is necessary great commitment and perseverance. But it looks like it is worth the work.
Adsense tip of the day: Ad colors
The adsense program provides great flexibility in the way users interact with the page ads. Although Google provides you with a standard color template, it doesn't mean that you have to stick to it by any means.
First, notice that having ads with a color that doesn't match you page style is bad for your click through rate. You should in general have ads matching the colors of your page as much as possible. This is necessary to give the idea of fluidity, so the visitor doesn't feel compeled to visually skip your ad.
There are several ways to change colors in your ads. The main tool to do this is in the Google adsense page itself. If you click on "color palletes", you will be sent to another page where you can change every aspect of the colors in your adsense ad.
The types of colors you can change are:
- border colors: usually it is green, you should change to the color of your background
- link color: the color the main links will appear. Should also match the scheme in your page
- background color: another color that should me made equal to your background, to break any separation between your page and the targeted ads.
- text color: this is the text of the ad. Again, should be similar to the color of text in your page.
Using ad color schemes carefully, you can create very appealing ad units. This is make users more attentive to the Adsense results and consequently improve your results.
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Adsense ad positioning
One of the secrets of Adsense profitability, is knowing how to position the ads in the best possible way. The position where ads are added can be the difference between a successful website and one that doesn't perform well.
The easiest way to position Adsense ads is to put them along the top, bottom, and sides of the page. This is also the most natural option suggested by the format of Adsense ads.
Although simple to work with, this positioning may not be the most effective for your web site. For pages where you have to concentrate on the content, is much better to locate ads inside the text, instead of put them in the borders.
The main goal of doing this is allowing users to have a chance of actually seeing the Ads. If you put the Adsense blocks closer to where the text is located, your click though rate may increase as a result.
Another common trick is to locate the Adsense code at locations such as the beginning of the article, and at its end. This is another way of helping users to actually see what is in the Adsense unit.
The reality is that each page has a different dynamics. This asks for different approaches in ad location. By experimenting with different positions, you will be able to get the best results of you Adsense pages.