A Custom Google Search on your own Site is a Powerful Tool

by: John V. W. Howe

As your website grows you need a tool to make it easier for your readers to search for information on the site. A great solution for installing a search function on your site is available through Google. Google offers the ability to download a Google search box to your website to search the contents of the site.

The results will be presented in the same format as the Google search engine results page. Google offers two options for the search function. If you go to Google Free at http://www.google.com/services/free.html you can register to get the HTML code that will put the Google search on your site. This requires that you fill in information that is requested and the site will be customized for you. You can then preview the results, and if it is what you want, you copy the HTML code that Google gives to you and paste it into your web page where you want the search box to appear.

It is fairly easy to do. If you have a logo, you can insert it in the input information and the logo will appear on the search engine results pages. Click the following link to see the Boomer eZine example http://www.boomer-ezine.com/Boomer_eZine_Search.htm. Once the search page loads, enter SBI in the search box and search. The results will be all of the times SBI appears on the Boomer eZine site. Notice the Boomer logo on the customized search engine results page. The look of this results page is attractive, but you have no control over the Adwords adds that are placed on the right side of the page with the results of the search. Ads for your competitor will appear on the results page and this may be unacceptable to you.

The other option is to use Google Adsense for Search. This allows you to create a customized Google search for your website. This option has filters that you can set to exclude certain websites from being included in the Adsense ads on your site. The other benefit is if someone clicks on an Adsense ad, and purchases an item, you get a fee for the transaction. If you want to sign up for Google Adsense, go to https://www.google.com/adsense. Click the "Click here to apply button" When you log on the Google Adsense site, you can choose to use Google Web search or Google Web search + Site Search. Select the Google Web search + Site Search.

On the page where you specify the options for the search function, enter the URL for your site and the other required information. You will be given the chance to review what it will look like and you can change parameters until you are satisfied. At the bottom of the page, there are three options for how the search results are displayed.

• Open results on Google in the same window
• Open results on Google in a new window
• Open results within your own site
  

The last option is probably the best for you. This will place the search results on a page in your site with your own header and footer. It holds the reader on your site. Option one keeps them on your site, but they do not get that impression since all they see is a Google page.

Option two opens a new window and sends them to Google. You might lose them at that point. Option three requires that you specify a web page for the search results, but that is easy if you specify the same page the search box is on. If you put the search input box and the search results below the search box, your page will function like Google. On the next Adsense page you specify the color scheme for your ads, the country for the search, if you want to use Safe Search (keeps porn from coming up on the web search), and if you want to use a tracking channel.


I recommend that you use channels for each different use of Adsense so you can see where your revenue is coming from. On the next Adsense page, you will get two sets of HTML code. One set goes on the page at the location where you want the search box. The other code goes on the location on the page where the search results will be placed. Copy the HTML from the Google site and paste it into the proper location on your web page. View your page and see how it looks.

The search box may be left justified and you may want it in the center of the page. If so, use the HTML center tags to center the search box and the frame on the page. ( Center tags are and the closing center tag is . After you have pasted the code into your page, insert the center tags just before and just after the beginning and ending Google comments. The code for the search results location begins and ends with and ends with . Put the center tags before and after these comments. Upload your page to your site and put it to work for you.

To see an example of the final results for a Google Adsense for search installation, go to the Boomer eZine website (see link below) and click Site Search on the navigation bar on the left. This will take you to the search page. Enter SBI as the search term and click the search button. The results will be displayed under the search box along with the Adsense ads at the top and bottom of the search results. This is a handy tool to install on your site. It enhances your website. It does not cost anything and you can make money with it if someone clicks on an Adsense ad on the search results page. A real win, win deal! Good luck in the future

About The Author

John V. W. Howe is an entrepreneur, author, inventor, patent holder, husband, father, and grandfather. He has been involved in entrepreneurial activities for over 40 years. He has founded http://www.boomer-ezine.com, http://www.retirement-jobs-online.com and http://www.boomer-entrepreneur.com to help Boomers (baby boomers) become entrepreneurs when they retire.

What You Need To Build An Effective Adsense Site

by: Christopher Shireman One of the greatest lies about making money online is this: Build a site, put up some Adsense ads on it and you will be raking in the dough. If only that were true, but unfortunately it isn't that easy. The trick to putting up an Adsense site that actually makes money is this: You need to have a site that displays ads with the most profitable keywords available and get traffic to your site the cheapest way possible. So how do you know what are the most profitable keywords? You can use the Google AdWords Traffic estimator. The basic functionality is available for anyone to use, even without an AdWords account. Just enter your keywords in the text box at the top. You can leave all the other fields blank for now. Push the Continue button at the bottom of the page and you will see how much each of your keywords costs to get the #1-3 spot in Google AdWords. How does this help you to find profitable Adsense keywords? First of all, you are splitting the price of the keyword with Google every time someone clicks on your ad. The actual percentage is not know, but most experts agree that it is about 50%. If a keyword costs $20 for the number 1 spot and someone clicks an ad on your page that uses that keyword, then you will get somewhere around $10! You should know that high priced keywords do not mean high levels of traffic. The traffic estimator will also tell you the number of clicks per day that each keyword is getting in the number one spot. What you need are keywords that are a balance between the most money and the most clicks per day. Another thing you need to know before building an Adsense site is which keywords to use to bring in the most traffic. You don't want to go up against ten million other sites that are all talking about the same thing that you are. What you need is a niche topic, something that people are hungry for information about. Here is a step by step process for finding a niche topic. 1. Download a free keyword tool from http://goodkeywords.com. 2. When you get it, enter the most general keyword about your topic that you can find. It will give you a list of related keywords from the Overture search engine along with the number of times each one of those keywords was searched for in the last month. 3. For every keyword that the Good Keywords gives you, enter the following search into Google: allintitle:yourkeyword. Look at the number of results that Google displays for each keyword. 4. Divide the number of results by the number of searches and you will come up with what is commonly referred to as the R/S ratio. In economics, this is called Supply/Demand. 5. Look for keywords that have a high number of search, but a low R/S ratio. I wouldn't choose any keyword unless there were at least 1000 searches per month and an R/S ratio of 2.0 or less. 6. Take the most profitable keywords in this group and build your Adsense pages around them. Alright, so you have the most profitable keywords that are in high demand. You now need to have some content related to each keyword in order to get Goggle to put the right kind of ads on your page. You can either write this content yourself, or you can go to one of the many free article websites on the net and grab some free articles related to your keyword. Just make sure to give the author credit for the article, it's not nice to steal. Once you have your article, start putting your Adsense ads in the middle of the article, about once every few paragraphs or so. I have found that this is the most effective way to get people to click on your ads. You are allowed up the three sets of Adsense ads per page, so place them wisely. That is really all there is to making a profitable Adsense site. Just find the best keywords, get some articles about them, add your Adsense to them, drive traffic to these pages, and start making money. About The Author Christopher Shireman started researching internet marketing and online business opportunities in 2004. He was finally free from his job in early 2006 and now makes his living from his website profits. For more information on how to make your website profitable, go to http://beattherichjerk.com.

How To Immediately Increase Your Adsense Clicks

by: Paul Hooper-Kelly

Would you like to make one tiny addition to your pages and dramatically increase your AdSense clicks -- perhaps as much as threefold?

It's laughingly simple, yet the effect can be immediate.

All you need is to get some colorful digital photographs, either from your own stock or from a royalty-free web site. Then using a graphics program, such, as Real Draw PRO or Photoshop, create a strip of four rectangular photographs with a space in between each. The overall size of the strip should be 728 pixels wide by about 108 pixels deep.

The content of the pictures should be relevant to the content of your web site. In order not to violate Google's Terms Of Service, you should avoid pictures that are animated, advertisements or induce the visitor to click on the AdSense ads. If you are in any doubt, take a look at the ads on my web site or check with Google's Terms Of Service.

The background color should exactly match the color of your AdSense pages. It helps if you can place a narrow blue border around the individual photo (but not around the entire strip). This arrangement is ideal for a page containing an article and the best position within the page for the picture strip is at the top of the page, immediately below the page headline, but above the start of the body text.

Once you have done this, go to your Google AdSense advert codes and select the one for leaderboard, which is 728 pixels wide by 90 pixels deep. If the 728 pixel width sounds vaguely familiar, it's the exact size of the width of your picture strip. Make sure you delete Google's border code before pasting your leaderboard code under the picture strip, save the page and load it to your server and start enjoying up to three times the clicks on that style of ad.

If you already have the maximum number of three AdSense blocks on the pages, where you insert this picture strip/leaderboard combo, do be sure to delete one of the existing ad groups, so you don't violate Google's Terms Of Service, which only allow three ad blocks per page.

About The Author

Copyright 2006 Paul Hooper-Kelly and http://www.InternetMarketingMagician.com

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